CONSULTING PARTNERSHIP SEQUENCE

Phase I Includes:

• Comprehensive market research and statistical analysis
• Marketplace assessment of locations, competition, etc
• Interviews with appropriate individuals to determine product mix and likelihood of success
• Presentation of an executive summary with appropriate attachments
• 3-5 days in market

 

Phase II-A   Includes:

• Preparation of detailed 3-year revenue and expense pro forma projections based on the market study and Pinnacle’s previous experience
• Breakeven analysis

Phase II-B   Includes:

• Recommendations and rationale regarding product mix, location, facility design, staffing and controllable expense items
• Preparation of a business plan for use in securing financing

 

Phase III    Includes:

Detailed recommendations and comprehensive “how-to” advice, manuals and training in ten separate areas.  The package fee is spread over the life of the contract, typically 18 months. The fee for projects failing to secure necessary financing will be capped and maybe   cancelled or put on hold at the client’s option.

Organizational Development and Legal Issues

• Advice on establishing real estate and operational entities
• Samples of operating agreements and forms
• Required federal, state and local corporate filings
• Coordination with tax advisor for maximum benefit
• Copyright and trademark guidance
• Coordination with client’s legal council on risk management

Financing

• Determine amount and timing of needed funding
• Explore varying capital sources
• Keep maximum ownership while obtaining outside funds
• Advise on investor solicitation strategies
• Participate in “Key” investor presentations
• Participate in financial institution presentations

Site Selection, Design and Construction

• Balance location, access and cost
• Provide design considerations and options
• Provide access to preferred vendors
• Provide construction oversight and advice
• Obtain approvals and deal with regulatory authorities
• Recommend and evaluate architect, engineering and professional services resources

Strategic Positioning and Product Mix

• Develop the “Product Matrix”
• Identify and prioritize multiple revenue opportunities
• Develop communication strategies
• Assess market positioning relevant to current and future competition
• Create bottom up and top down community support tactics
• Create media’s role in start up and ongoing publicity
• Develop branding strategies

Corporate Partnerships, Sponsorships and Advertising

• Assess sponsorship and advertising revenue potential, typical market $250,000+
• Develop specific sponsorship and advertising benefit packages and sales strategies by target category
• Recommend pricing and payment terms
• Provide sponsorship sales training
• Demonstrate techniques for obtaining media and trade sponsors
• Provide appropriate written materials and computer file

Staffing and Training

• Determine staffing plans to optimize revenue
• Provide detailed job descriptions
• Establish hiring criteria
• Provide employee training manuals
• Provide hands-on initial training
• Provide employee handbook and guidelines
• Offer on-site training in existing affiliated facilities

Facility Operations, Financial Management

• Provide a complete operational guide for indoor facilities
• Complete systems setup and implementation
• List all start-up and ongoing supply and equipment needs
• Package internal and external report forms
• Provide internal policies and money-handling procedures
• Provide budgeting formats and reports
• Provide activity, referee and employee scheduling procedures
• Provide facility maintenance checklists

Marketing, Advertising and Public Relations

• Provide pre-opening marketing plans
• Create groundbreaking PR kit
• Supervise Grand Opening PR
• Create ongoing media relations plan
• Provide website creation resources
• Create advertising strategies
• Oversee year ‘round marketing plans

Facility Usage Revenue Development

• Identify and prioritize sales efforts
• Offer Initial on-the-job supervision of year-1 sales implementation
• Develop and train for “War Board” strategies
• Develop “Dark Time” marketing strategies
• Access non-sports related sales opportunities
• Create staff incentive programs to promote facility usage

Ongoing Operations and Marketing Support

• Provide access to on-going support via phone, fax and e-mail
• Offer quarterly on-site troubleshooting visits
• Offer regular review of results and mid-course corrections
• Assist in employee evaluations
• Analyze market penetration
• Advise on techniques to avoid first year “seasonal attitude slump”

INDOOR SOCCER • VOLLEYBALL • BASKETBALL • BASEBALL• SOFTBALL FIELD HOCKEY • LACROSSE • FOOTBALL